UK students should join the gold rush
Where are all the future British designers? IOP: The Packaging Society is calling for
a better showing from UK colleges and universities in the Student Starpack Awards 2009.
It seems that European colleges are stealing a march on the Brits. The Finns swept the board at the Student Starpack Awards in 2007 and 2008.
This is despite the array of end-users and packaging companies based in the UK crying out for fresh design talent to join their businesses. Nestlé, Tesco, Marks & Spencer, Kraft, Iceland, Britvic and Hasbro are all putting their money where their mouths are to support talented youngsters by sponsoring the awards.
'Britain’s budding designers should take a leaf out of GB’s Olympic team and make a rush for Gold,’ said Gordon Stewart, Head of the Packaging Industry Awarding Body Company, UK.
The sponsors of the Student Starpack Awards 2009 are intent on elevating the standard of design. They believe that backing innovation and product development will distinguish their brands in the consumer’s consciousness.
Sustainable design is integral. Tesco is asking students to deliver on its consumer promise to reduce packaging without compromising quality.
Aspirational design is essential across all the categories – bringing something new to the mix can
only be for the good. By challenging the perceptions of the ‘grown ups’ in the brand, packaging and design communities, budding designers from the UK’s universities and colleges will not only question conventional design wisdom but will set a marker in the minds of sponsors, brand owners and retailers.
The Packaging Professional is the headline media sponsor for the Student Starpack Awards 2009, and we ask any readers who have contact with promising design students to encourage them to enter.
The other sponsors are BPI, Britvic Soft Drinks, DS Smith Packaging, Marks & Spencer and Korsnäs Frövi, Nestlé, Pro Carton, Tesco, Smurfit Kappa, Kraft, Iceland, Benson Group Trident West and Paragon Print and Packaging, Hasbro and Logoplaste.
The awards will take place on 21 May at London’s Sheraton Park Lane Hotel and the IOM3 London headquarters.
E-mail Rachel Brooks
This article is taken from the September/October 2008 issue of The Packaging Professional