Packaging Design for the Circular Economy

Exploring the context, principles, influences & considerations of designing, specifying & selecting more circular packaging

The next course will be taking place over three sessions:

  • Session 1 - virtually via Zoom from 9:30am to 12:30pm on Monday 02 September
  • Session 2 - in person at IOM3, The Boilerhouse, Grantham from 9:00am to 5:00pm on Thursday 05 September
  • Session 3 - virtually via Zoom from 9:30am to 12:30pm on Monday 09 September

Packaging for the Circular Economy is fast becoming an essential component of new product development for brands. Increasingly, brands recognise that this is not just a function of Corporate Social Responsibility but that it also makes sound business sense. The responsibility for understanding and implementing sustainable solutions is increasingly delegated to those involved in the management of innovation.


This course, involving presentations, small group exercises and case studies, is designed to help educate and navigate you through this complex arena.  Delivered by Emagine Packaging Ltd. (EPL) and Pack IDS, the course provides knowledge together with expert packaging and sustainability insights from practitioners engaged with Circular Economy challenges facing industry today.

The course is targeted at packaging professionals in a wide range of roles and businesses, from marketing to technical, operational and procurement from manufacturing, supply, design and services.

What is covered by the course?

  The course is a mixture of presentations, workshops and case studies and will cover:
  • Circular economy context for packaging
    - Global, local and supply chains
    - Consumers and consumerism
    - Governments and business
    - Linear to circular journey
    - Models and tools
    - Groundwork and definitions
    - Setting the standard
  • Influences and approaches
    - Governments and industry (UN SDGs & NGOs, EPR and DRS)
    - System level approach to design - influences and do's and don'ts
  • Packaging design strategies
    - Designing packaging for circularity - format materials cycle, principles of circular design, maintaining value
    - Design principles and hierarchy - material and format selection, fitness for purpose, 'Golden Rules'
  • Maximising impact
    - Quantifying impacts - data and the DPP, tools measures and metrics
    - Power of storytelling - painting the picture, keeping it honest
  • Impacts of change
    - Greenwashing
    - Marketing standards and increasing regulation
    - Watchouts for industry and consumers

The course will be dotted with case studies which demonstrate these themes.

Why should I attend the course?

Sustainability in packaging is becoming increasingly important.  Attending the course will:

  • Provide you with a broad underpinning knowledge, range of tools and techniques that can be applied to produce packaging designed for a Circular Economy.
  • Equip you with valuable skills and resources to apply Sustainability and Circular Economy principles when engaging with key stakeholders, including suppliers and customers.
  • Facilitate collaboration across supply chains and cross-industry alignment to ensure that the transition to a Circular Economy is driven with diligence.
  • Present you with invaluable networking opportunities. 

Who should attend the course?

This course is designed to provide the background, strategic and practical insights that will assist both emerging and seasoned packaging professionals from across industry tasked with delivering sustainable packaging solutions for the future Circular Economy.
  • Packaging developers, designers, entrepreneurs and innovators who need the necessary skills to design with sustainability and circular economy in mind.
  • Marketing, sales, and supply chain management executives tasked with developing and communicating sustainability and circular economy strategy.
  • Suppliers of packaging materials, packaging technologies and processing equipment who need to demonstrate a sustainability commitment to their customers.

How much does the course cost?

The fee for this three session course is £995+VAT at 20% where applicable.  IOM3 members and subscribers to our Business Partner Programme are entitled to a discount of 10% on the course fee. 

This includes course resources and lunch /refreshments during the in-person day in Grantham.


Register to attend the next course

Session 1 - Virtual on Zoom, 9:30am to 12:30pm Monday 02 September
Session 2 - In-person at IOM3, The Boilerhouse, Grantham, 9:00am to 5:00pm Thursday 05 September
Session 3 - Virtual on Zoom, 9:30am to 12:30pm Monday 09 September


Meet your trainers

Mr Richard Coles FIMMM APkgPrf

Mr Richard Coles FIMMM APkgPrf

Emagine Packaging Ltd

Find out more

Mr Mike Swain BSc(Hons) FIMMM APkgPrf MInstPkg(Dip)

Mr Mike Swain BSc(Hons) FIMMM APkgPrf MInstPkg(Dip)

Managing Director, Pack IDS

Find out more


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