Student Starpack 2018 Brief C: Packaging to Help Reduce Consumer Food Waste Highly Commended

Peter Waters
Loughborough University
Award won: 
Highly Commended
Project/entry name: 
Waste-Zero Bakery Bag
Judges' comments: 
A unique and creative approach to keeping food fresh.
Sponsor's comments: 
Excellent concepts. Fantastic market research and analysis. Identified a new and original concept that supermarkets could use to combat the issue with food waste in bakery goods. Good integration of a pack labelling and excellent idea for stale bread on the back. Very creative and excellent mock up.