Brief A: Lucozade Next Generation Pack
Sponsored by Suntory
An excellent opportunity for students to showcase their great ideas and solutions directly to an industry that is looking for rising stars.
The expectation and key criterion for judging success is for students to really challenge conventional thinking and break the rules with off-the-wall creativity.
Winners of our sponsored briefs receive cash prizes and some sponsors offer fantastic opportunities for work placements with leading packaging companies.
The competition is open to students studying a wide range of Higher Education courses, from those with a graphics emphasis to courses concerned with structural/product design, as well as materials/technology courses.
Entering the competition provides an excellent opportunity for students to showcase their great ideas and solutions directly to an industry which is looking for rising stars.
Click on the briefs below for more information and to enter
Sponsored by Suntory
Sponsored by Logoplaste
Sponsored by MPMA
Sponsored by WestRock
Sponsored by Smurfit Kappa
Sponsored by IOM3 Packaging Group
Entries must include uploads of the developments boards and photographic evidence of the final model
The 4 A3 development boards uploaded as a single PDF document should include the following:
The photographic evidence should be uploaded as a signle PDF document and should:
The online regstration must be completed on or before the published closing date.
Development boards must not show the entrant’s name or university/college
Individual briefs may have specific conditions required by the sponsors. Please check each brief description carefully for full details.
The judges are looking for originality and aesthetic qualities of the design, with consideration to commercial viability.
How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding.
The quality of portfolio, which must include evidence of research and the development of the design.