17 September 2021

SC Johnson and Liverpool Football Club team up to tackle plastic waste

SC Johnson, the maker of household consumer brands, is teaming up with England's Liverpool Football Club to create a closed loop recycling model for the more than 500,000 plastic bottles used at its Anfield stadium each season.

© Ambitious Creative Co. - Rick Barrett/unsplash

Fans at Anfield will be able to place plastic beverage bottles in receptacles, which SC Johnson will collect and repurpose to create new Mr Muscle trigger bottles.

The partnership, called Goals for Change, kicks off a series of initiatives to drive improvements in sustainability and health and hygiene, as well as provide pathways to greater economic and social mobility for youth across Liverpool F.C.'s communities in the UK, Asia and Latin America.

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