6 January 2023
by Sarah Morgan

Greener glass, Absolut Vodka

A partly hydrogen-fired glass furnace will enable Absolut Vodka in its latest partnership with Ardagh Group to become the first global spirits brand to move to such an energy model for large-scale production.

© Photo by Carlos Irineu da Costa on Unsplash

Ardagh Glass Packaging in Limmared, a subsidiary of Ardagh Group, has signed an agreement with Absolut Vodka, to use this furnace commencing in the second half of 2023.

The hydrogen initiative is reported as an important milestone for Absolut Vodka in becoming completely COneutral by 2030.

Ardagh's Limmared glass production facility in Sweden has been a partner with Absolut for 40 years and currently uses a combination of natural gas and electricity to power its furnaces.

From the second half of 2023, Ardagh will launch a pilot replacing 20% of its natural gas with green hydrogen to manufacture all of Absolut's bottles across its portfolio. The hydrogen will be produced onsite at Ardagh by using renewably sourced electricity.

The use of hydrogen would reduce Absolut Vodka’s carbon footprint from glass by 20%.

Absolut has 98% fewer emissions than an average distillery and has built up a surplus of emission rights as a result.