Fragrances date back to the Egyptian times when the earliest perfumes were made. Today, the total sales value of fragrances in Great Britain (at December 2021) was almost £1.7 billion, and the global fragrance market is expected to reach a value of around £53 billion in 2023.
Visual appeal in terms of both the primary and secondary packaging are very important to purchasers, and many packs are kept long after consumption of the contents for alternative uses, or just because they are stunning pieces in their own right.
Metal can be recycled an infinite number of times without loss of quality. It has been designated ‘permanently available material’ status, making metal packaging a key contributor to the circular economy.
To design and develop a luxury promotional metal pack to hold a 100ml bottle of perfume, aftershave or cologne.
Students should create a fictitious brand reflecting the quality retail gift sector. The pack should be developed for sale at ‘luxury’ retail outlets spanning duty free areas at airports; high-end, high-street stores; and specialist fragrance stores.
Students will need to develop the name and branding, but the key focus must be on the secondary metal pack. The pack should showcase what can be achieved with metal, have real shelf appeal and also look just as good on the dressing table or shelf at home.
Points to consider
The great possibilities in metal:
- Texture, print finishes & high quality graphics
- Embossing, debossing, micro embossing or perforations
- Variety of opening and closing options
- Creative branding to enhance shelf impact and consumer appeal and add value to the brand
Materials to be used
These types of packs are usually made of tinplate. Entrants do not need to specify the thickness of the metal. Materials other than metal should not be used in the main pack design.
Entries must include uploads of the developments boards and photographic evidence of the final model
The 4 A3 development boards uploaded as a single PDF document should include the following:
- Research board
- Design exploration board
- Net of recommended design solution.
The photographic evidence should be uploaded as a signle PDF document and should:
- Showcase the font, back and sides of the model
- Be shot against a white background and in focus. These images will be used in the Starpack Competition book and potentially for additional promotion
- A maximum of 4 images shold be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
- The entry fee is £20 per entry
- You will be invoiced for the entry payment once you have submitted your entry. If you have indicated that your college/university is paying for your entry, please ignore the invoice directed at you as another invoice will be sent directly to your college/university.
- The invoice will be received by Friday 7 April 2023 at the very latest and the deadline for payment is Monday 8 May 2023. If your invoice is not paid, your entry will be revoked.
The online regstration must be completed on or before the published closing date.
Development boards must not show the entrant’s name or university/college
- We cannot amend entries once submitted. Names submitted at the time of entry will be printed as typed, if there are any errors and certificates/trophies need replacing, then the school will be liable for these costings.
- If you are not able to attend the ceremony in person or the ceremony becomes virtual, certificates and trophies will be delivered directly to the university/college listed in registration. We will be unable to issue replacements for certificates/trophies sent to wrong addresses.
About the Entry
What the judges are looking for:
Originality and aesthetic qualities of the design, with consideration to commercial viability
How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding
The quality of portfolio, which must include evidence of research and the development of the design
Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability
Please also check out our past winners to see the standard of work required for winning entries.
Individual briefs may have specific conditions required by the sponsors. Please check each brief description carefully for full details.
Administration Manager, MPMA
Manager, Steel Packaging Recycling
Founder & Managing Director, Twelve Communications Ltd.
Designer-Product, Packaging & Graphic, Eviosys
Director & Chief Executive, Metal Packaging Manufacturers Association
Designer – Product Packaging & Graphics, Eviosys
The winning design will receive a £600 cash prize, courtesy of the sponsors.
Prizes may be award to runner-up designs at the judges' discretion.
Trophies will be presented to Gold, Silver and Bronze entries.
Highly Commended entries will receive a certificate.
The Metal Packaging Manufacturers Association is the lead voice of the UK metal packaging industry with direct links into a European market employing 177,000 people across 760 companies producing over 98 billion containers each year. The Association supports and represents members’ interests on industry matters related to operational, regulatory and environmental issues and promotes the benefits of metal packaging and the sustainable attributes of steel and aluminium through education programmes, industry awards and relevant communication channels.
For how speciality packs are made see: www.mpma.org.uk/information/howcans-are-made/
For inspiration (including bottle samples) see: uk.pinterest.com/metalpackuk/
On request, MPMA will provide, in person, or online a lecture/session for students and tutors on designing and manufacturing in metal.