Marketing Essentials 1
1. Targeting - Who really is your ideal customer and what do they need?
- Building target customer profiles
- Sources of information
- The behaviour and attitudes of target customers
Your tutor - Rene Power, Vision B2B Marketing and Training
IOM3 are delighted to be working with respected industrial marketing consultant Rene Power from Vision B2B Marketing and Training Ltd to deliver this webinar. Rene has 25 years experience working with companies supplying into materials, minerals and mining and a wealth of other industrial sectors. He has hosted many webinars for platforms including BrightTalk and B2B Marketing.
This course is approved for Professional Development by the Institute of Materials, Minerals & Mining.