Documentary examines public perception of raw materials
The VECTOR project invited 100 volunteers to understand the public’s raw materials knowledge at the Natural History Museum, London, UK.

They asked the volunteers to respond to a series of statements at the beginning and end of the evening, having participated in a series of educational activities in-between.
The purpose of which was to measure people’s perceptions when exposed to new information.
The results are presented in a documentary.
Some statements focused on knowledge and awareness, while other statements assessed if this helped the participants to form an opinion.
The project '100 Perceptions: Raw Materials' integrates expertise and research outputs generated throughout the course of the VECTOR Project.
The presenters, Professor Sarah Gordon, Professor Geertje Schuitema and Professor Richard Herrington are all project members.
The ‘Minerals Challenge’ as seen in the documentary is inspired by Dr Lucy Blennerhassett and Dr Fergus McAuliffe’s science communication research.
‘Green Dealz’ is a public engagement activity designed as part of their work and public engagement toolkit.
A digital version of the activity is currently in development and will be made available shortly.
The Natural History Museum states, “Making scientific information accessible stimulates critical thinking so that people can form their own opinions. Once that is achieved, we can have open conversations about how we want to design our society, how we want to achieve our decarbonisation goals, and what is the role of raw materials.”
Watch the documentary to find out the results of the study.