Students Brief C: Metal Gift Pack for Champagne or Sparkling Wine

Sponsored by The Metal Packaging Manufacturers Association

Introduction

Quality bottled drinks, such as whisky, brandy and champagne, are often bought as gifts at Christmas, for special occasions or in duty free shops and come in spectacularly designed secondary packs. Many of the packs are kept long after consumption of the contents for alternative uses or just because they are stunning pieces.

The Brief

Develop a new, exciting and beautiful pack for a fictitious Champagne or Sparkling Wine brand targeting the quality retail gift sector. You will need to develop the secondary metal pack and creative branding. The pack should have real shelf appeal and showcase what can be done with metal.

Pack design should be clearly presented on well laid out development boards and photos or illustrations showcasing the final design should be submitted.

The focus is the metal pack rather than the contents.

Points to consider

  • The great possibilities in metal:
  • Shaping
  • High quality graphics
  • Textures
  • Embossing, debossing, micro embossing
  • Perforations
  • Print finishes
  • Variety of opening and closing options
  • Creative branding to enhance shelf impact and consumer appeal.

While a physical mock-up is not essential, the pack and its functionality should be clearly presented on supporting concept boards.The judges will be looking in particular for an understanding of what can be realistically achieved with metal packaging, and an appreciation of how retailers can present the product to consumers.

Materials to be used

These type of speciality packs are usually made of tinplate, you do not need to specify the thickness of the metal. Materials other than metal should not be used in the design.

Metal is easily recycled, a permanent material, infinitely recyclable without loss of quality, making metal packaging a key contributor to the circular economy.

Submission Details

Online registration must include upload of the developments boards and photographic evidence of the final model

The development boards (uploaded as a single PDF document) need to include the following:

  • A3 Research Board
  • A3 Design Exploration Board
  • Net of Recommended Design Solution

The photographic evidence should:

  • Showcase the front, back and sides of the model
  • Be shot against a white background, and in focus. These images will be used in the Starpack Competition Book and may be used for additional promotion.
  • A maximum of 4 images to be uploaded
  • For students who are unable to supply a final model, 3D renderings and drawings are accepted.


 

Judging Criteria

What the judges are looking for:

  • Originality and aesthetic qualities of the design, with consideration to commercial viability

  • How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding

  • The quality of portfolio, which must include evidence of research and the development of the design

  • Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability.

  • Please also check out our past winners to see the standard of work required for winning entries.

In addition:

  • Individual briefs may have specific conditions required by the sponsors.  Please check each brief description carefully for full details.

Brief C Judges

 

Prize

Winning design

£600 cash prize

Runner-up prizes

To be awarded at the judges' discretion

Awards

We award Gold, Silver, Bronze and Highly Commended certificates but only give physical trophies to Gold, Silver and Bronze winners. All students will receive a certificate of entry

 

About The Metal Packaging Manufacturers Association

The Metal Packaging Manufacturers Association is the lead voice of the UK metal packaging industry with direct links into a European market employing 70,000 people across 200 companies producing more than 70 billion containers each year.

website

Contact Details

On request, MPMA will provide, in person, a lecture/session for students and tutors on designing and manufacturing in metal.

For guidance with the brief contact Debbie Clements

tel. +44 (0) 1273 585833

Useful Links

Visit www.mpma.org.uk for guidance and helpful videos.

For inspiration see: https://uk.pinterest.com/metalpackuk/