Brief B: Trio Pack of Shampoo, Conditioner & Moisturiser - For 'On the Go' Personal Care

Sponsored by Logoplaste

Deadline for nominations: 23:59 BST on Friday 12 April 2024

A trio pack of Shampoo, Conditioner and Moisturiser products would be ideal for travel/ ‘on the go’ individuals who desire their personal brand/s of choice when away from home: Packs to be convenient, small, and re-sealable.

Consider the suitability of the bottle/s and trio pack for a variety of uses such as ‘on the go’ camping and leisure, weekend staycations and for business travel through airports.

The Brief

Design a miniature plastic bottle, as part of a multipack range, to contain three bottles filled with a Shampoo, Conditioner and Moisturiser – a ‘3 In 1’ pack for ‘on the go’.

The challenge may be to generate one bottle design offering a unique new shape and show where you may have taken your inspiration. Or each of the three bottle designs could be subtly different from each other to create that unique brand appeal. Shelf stand out is important. Strong visual aesthetics desired, both as a single pack and for the multipack.

Points to consider

  • Innovative. How can the trio work together? Representation as a single pack and as three
  • Evidence of research into any selected brands, and your final selection choice
  • Consumer convenience - functionality – opening, closing, handling, disposability
  • Environment - recycle and reduce. Show consideration to environmental issues & circular economy
  • Relevance to target marketing group: Travel and ‘on the go’
  • Creative use of structure and form
  • Maximum shelf impact and material selection

Materials to be used

Plastic - Explanation for your choice of material is required.

For the mock ups - any material / model is acceptable. Use the best method possible to accurately represent your designs.

Entry Guidelines 

Submission details

Entries must include uploads of the developments boards and photographic evidence of the final model

The 4 A3 development boards uploaded as a single PDF document should include the following:

  • Research board
  • Design exploration board
  • Net of recommended design solution.

The photographic evidence should be uploaded as a signle PDF document and should:

  • Showcase the font, back and sides of the model
  • Be shot against a white background and in focus. These images will be used in the Starpack Competition book and potentially for additional promotion
  • A maximum of 4 images shold be uploaded
  • For students who are unable to supply a final model, 3D renderings and drawings are accepted.

Entry Requirements

  • The entry fee is £20 per entry
  • You will be invoiced for the entry payment once you have submitted your entry. If you have indicated that your college/university is paying for your entry, please ignore the invoice directed at you as another invoice will be sent directly to your college/university.
  • The invoice will be received by Friday 7 April 2023 at the very latest and the deadline for payment is Monday 8 May 2023. If your invoice is not paid, your entry will be revoked.
  • The online regstration must be completed on or before the published closing date.

  • Development boards must not show the entrant’s name or university/college

  • We cannot amend entries once submitted. Names submitted at the time of entry will be printed as typed, if there are any errors and certificates/trophies need replacing, then the school will be liable for these costings.
  • If you are not able to attend the ceremony in person or the ceremony becomes virtual, certificates and trophies will be delivered directly to the university/college listed in registration. We will be unable to issue replacements for certificates/trophies sent to wrong addresses.

About the Entry 

Judging Criteria

 What the judges are looking for:

  • Originality and aesthetic qualities of the design, with consideration to commercial viability

  • How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding

  • The quality of portfolio, which must include evidence of research and the development of the design

  • Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability

  • Please also check out our past winners to see the standard of work required for winning entries.

In addition:

  • Individual briefs may have specific conditions required by the sponsors. Please check each brief description carefully for full details.

Brief B Judges

Chris Clarke

R&D Manager, Logoplaste Innovation Lab UK

Chris Clarke

Darren Wingmore

Project Manager, Logoplaste Innovation Lab UK

Darren Wingmore

John George

Project Manager, Logoplaste Innovation Lab UK

John George

 

Prize

The winning design will receive £600 or a visit/tour to one of the world’s biggest soft drinks manufacturers (UK site), courtesy of the sponsor.

Trophies will be presented to Gold, Silver and Bronze entries.

Highly Commended entries will receive a certificate.

About Logoplaste

Logoplaste are leaders in plastic packaging, providing an overall service for packaging R&D, in-house production and quality systems, backed by technical
support and advice.

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