Introduction
As focus switches away from the pandemic, there will be a renewed focus on sustainability. Potentially even more so with covid-19 resulting in increased public concerns over the environment. Cartonboard is a naturally renewable resource from sustainably managed forests, however not everyone knows how sustainable cartonboard is. With some seeing it as the reason for deforestation but European forests are actually 30% bigger than in 1950.
The Brief
Design an engaging snack pack that highlights the sustainability of cartonboard and encourages recycling or resuse.
You can consider any snacking item consumed in your house, when you are out and about, or at school.
Points to consider
- What food product/ snacking occasion are you going to pick?
- Where/ how is the snack typically consumed?
- How to engage the consumer in the sustainability/ recycling/ reuse message.
- Who is your target audience?
- Consider the graphics and branding, how can they communicate your message
- Consider how print finishes could be used to enhance your designs
Materials to be used
The pack should be created from carton board. The properties of different types of cartonboard should be considered.
Details of different carton board types can be found at www.graphicpkg.com
Cartonboard materials are available upon request.
Submission Details
Online registration must include upload of the developments boards and photographic evidence of the final model
The development boards (maximum of 4 boards) (uploaded as a single PDF document) need to include the following:
- A3 Research Board
- A3 Design Exploration Board
- Net of Recommended Design Solution
The photographic evidence should:
- Showcase the front, back and sides of the model
- Be shot against a white background, and in focus. These images will be used in the Starpack Award Book and may be used for additional promotion.
- A maximum of 4 images to be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
Judging Criteria
What the judges are looking for:
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Originality and aesthetic qualities of the design, with consideration to commercial viability
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How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding
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The quality of portfolio, which must include evidence of research and the development of the design
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Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability
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Please also check out our past winners to see the standard of work required for winning entries.
In addition:
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Individual briefs may have specific conditions required by the sponsors. Please check each brief description carefully for full details.
Prize
Prize to school
£500 cash prize
Awards
Following rigorous judging, Gold, Silver, Bronze and Highly Commended certificates are awarded. All entrants receive a certificate of entry.
The sponsors have the right not to award a prize if they do not think the work put forward has reached the required standard.
About Graphic Packaging
Graphic Packaging International (GPI) is a leading provider of paper-based packaging solutions for a wide variety of products to food, beverage, foodservice, and other consumer product companies. The Company operates on a global basis.
GPI is one of the largest producers of folding cartons and paper-based food service products and holds leading market positions in solid bleached sulphate paperboard, coated unbleached kraft paperboard and coated recycled paperboard. GPI’s customers include many of the world’s most widely recognized food manufacturers and brands.
Contact Details
For guidance with the brief contact Kate Jackson
