Clothes washing can be tedious and also time consuming. Knowing what cleaning agents to use and how much can be guess work.
As plastics are an extremely flexible material, they enable the designer to mould complex and innovative shapes. This brief gives you the opportunity to create a new pack focussed on modern aesthetics, usability and sustainable packaging. Making the task easier and user friendly.
The Brief
To design a stylish, functional, and eco-conscious package specifically for Washing up liquid and fabric softener. The package should enable the dosing of both liquids easily, at the correct amounts and be 'space friendly' for storage. Standing out on retail shelves is also important.
You are to design a 1000ml Plastic bottle (total of both liquids) that should be blow moulded. Research into current packaging, its constraints and look for how you could make improvements.
We will be looking for a “big idea” that may be the next big consumer culture.
Innovative use of plastic materials that explore open minded thinking. Your final material choice needs to ensure that adequate protection is given to the product.
Packaging that considers the repetitive use of the product, sometimes multiple times a week.
- Consideration of shelf and utilisation in store
- Fit successfully on the shelves, or in kitchen/utility cupboards.
- Easy handling and opens easily for mixing and dispensing the contents
- How can the ratios of both contents be carefully metered.
- Offer something original, innovative, or novel that’s better than 2 separate bottled products.
- Enhance brand to pack identity, material selection, and by use of ‘eye catching’ bottle emboss / deboss visuals to help drive consumer shelf standout success
- Showcase the positives of your pack compared to what’s available today.
Your final entry should show consideration of the below:
- Concept sketches
- Cap design & functionality
- Final digital renderings
- Material and manufacturing recommendations
- Label layout template
- Visual mock ups
- End of life, REUSE, REFILL
- Recyclability
Rigid Plastic - Explanation for your choice of material is required, e.g. HDPE/PET, etc.
For the mock ups - any material / model is acceptable. Use the best method possible to accurately represent your design(s).
Entry Guidelines
Entries must include uploads of the developments boards
- No model required.
- VIsualise the texture/inclusion on how you believe it should look/feel.
The 4 A3 development boards uploaded as a single PDF document should include the following:
- Research board
- Design exploration board
- Final design solution.
Development boards must not show the entrant’s name or university/college.
- The project names submitted at the time of entry will be printed as typed, if there are any errors and certificates/trophies need replacing, then the entrant will be liable for these costs.
- If you are not able to attend the ceremony in person or the ceremony becomes virtual, certificates and trophies will be sent by post to the entrants to the mailing address listed in the entry in July 2027.
- Please make sure you have access to the mailing address past term times. If you are unsure, please enter your home address.
- IOM3 is unable to issue replacements for certificates/trophies sent to wrong addresses.
- The entry fee is £20 per entry.
- You will be invoiced for the entry payment once you have submitted your entry. If you have indicated that your college/university is paying for your entry, please ignore the invoice directed at you as another invoice will be sent directly to your college/university.
- The invoice will be received by Thursday 1 April 2027 at the very latest and the deadline for payment is Tuesday 4 May 2027. If your invoice is not paid, your entry may not be shortlisted for judging.
About the Entry
Judging criteria
Judges
Project Manager, Logoplaste Innovation Lab UK
James Thomas
Project Manager, Logoplaste Innovation Lab UK
Darren Wingrove
Project Manager, Logoplaste Innovation Lab UK
James Thomas
Project Manager, Logoplaste Innovation Lab UK
Darren Wingrove
Darren has been working within the plastics industry for over 33 years and is currently working alongside Chris Clarke & John George for Logoplaste Innovation Lab UK – a world leading independent division of the Logoplaste Group, exclusively dedicated to the research and development of sustainable rigid plastic packaging.
After studying as a Toolmaking and Advanced Machine setter primarily around injection tool and machine design, Darren joined Logoplaste 21 years ago, he has industry experience working in Plastics injection, Blow moulding processing and Project Management and has led operations as a Production and Development Manager. Darren’s actively works as part of a 3 person Uk team supporting both Logoplaste customers and independents advising and developing packaging from its concept stage through to industrialization.
Darren has been involved in the Starpack Award sponsor over the last 4 years and has been the Starpack leader for the past 3 years.
Prize
Winner: £650.00 cash prize
IOM3 presents trophies to Gold, Silver and Bronze and certificates to Highly Commended entries.
About Logoplaste
Logoplaste Is a global leader in the development and manufacturing of sustainable rigid plastic packaging.
Logoplaste Innovation Lab Is the R&D division of Logoplaste supporting every phase of packaging development, delivering ground-breaking and faster time to market packaging solutions.
Darren Wingrove | Logoplaste