Introduction
With the ever changing way that we shop, packaging is becoming more and more Important In protecting the product. Milk & dairy Is consumed ‘on the go’ and at home so the packaging Is required to deliver against shelf life requirement at the same time offering a visual and aesthetic point of sale to the consumer.
In the past milk was purchased by consumers in shops or dairy’s and placed in baskets or bags. Growth within of E-commerce and home delivery services means that the common polyethelene milk bottles now need to be robust enough to withstand their ‘new supply chain’ and the real mechanical Impacts exposed upon them. Society perception towards packaging has shifted with more environmental awareness. Does the current portfolio of 1pt, 2pt, 4pt and 6pt fresh milk bottles need to change to allow packaging to produced at the right weight and to deliver against todays different consumer / retailer expectations.
The Brief
We would like you to design a milk bottle (or portfolio of fresh milk bottles) for the next generation. A bottle or bottles that nicely promote the fresh milk product and that are designed to deliver against the current and future delivery methods.
The bottles will ideally be made of plastic so choosing a material that is recyclable and durable enough to withstand todays supply chain Is very Important.
Consumer experience Is also key, how the consumer engages, how the bottles are used, how they are moved, stored and transported.
Points to consider
- Supply Chain logistics, transport and storage methods that the packaging will be subjected too
- Overall design aesthetics and user experience
- Material choice
- Sustainability / Circular economy
- Packaging Second life
- Stand out design and consumer experience.
Materials to be used
The bottle should be made of a recycled plastic. The main materials available are PET, or High Density Polyethylene (HDPE). Both materials are easily and widely recycled. It would be great if students could show some understanding as to what properties their chosen material has and why they have chosen it.
Submission Details
Online registration must include upload of the developments boards and photographic evidence of the final model
The development boards (uploaded as a single PDF document) need to include the following:
- A3 Research Board
- A3 Design Exploration Board
- Net of Recommended Design Solution
The photographic evidence should:
- Showcase the front, back and sides of the model
- Be shot against a white background, and in focus. These images will be used in the Starpack Competition Book and may be used for additional promotion.
- A maximum of 4 images to be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
Judging Criteria
What the judges are looking for:
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Originality and aesthetic qualities of the design, with consideration to commercial viability
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How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding
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The quality of portfolio, which must include evidence of research and the development of the design
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Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability
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Please also check out our past winners to see the standard of work required for winning entries.
In addition:
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Individual briefs may have specific conditions required by the sponsors. Please check each brief description carefully for full details.
Brief B Judges
R&D Manager, Logoplaste Innovation Lab UK
Chris Clarke
R&D Manager, Logoplaste Innovation Lab UK
Chris Clarke
Chris has been working within the plastics industry for over 28 years and is currently the R&D Lead for Logoplaste Innovation Lab UK – a world leading independent division of the Logoplaste Group, exclusively dedicated to the research and development of sustainable rigid plastic packaging.
Having studied Polymer Engineering and Manufacturing Chris joined Logoplaste 21 years ago. He has industry experience working in Plastics processing and Project Management and has led operational manufacturing start up teams through-out Europe. Chris actively works with both Logoplaste customers and independents advising and developing packaging from its concept stage through to industrialization.
Chris sits on the British Plastics Sustainability; and Horners Polymer committees and is a member of the UK Institute of Materials. As a Starpack Award sponsor over the last 10 years Chris works closely with schools and students promoting training and packaging best practices.
Project Manager, Logoplaste Innovation Lab UK
Darren Wingmore
Project Manager, Logoplaste Innovation Lab UK
Darren Wingmore
Darren has been working within the plastics industry for over 33 years and is currently working alongside Chris Clarke & John George for Logoplaste Innovation Lab UK – a world leading independent division of the Logoplaste Group, exclusively dedicated to the research and development of sustainable rigid plastic packaging.
After studying as a Toolmaking and Advanced Machine setter primarily around injection tool and machine design, Darren joined Logoplaste 21 years ago, he has industry experience working in Plastics injection, Blow moulding processing and Project Management and has led operations as a Production and Development Manager. Darren’s actively works as part of a 3 person Uk team supporting both Logoplaste customers and independents advising and developing packaging from its concept stage through to industrialization.
Darren has been involved in the Starpack Award sponsor over the last 4 years and has been the Starpack leader for the past 3 years.
Project Manager, Logoplaste Innovation Lab UK
John George
Project Manager, Logoplaste Innovation Lab UK
John George
John has been working within the plastics industry for over 25 years and is currently working alongside Chris Clarke & Darren Wingrove for Logoplaste Innovation Lab UK – a world leading independent division of the Logoplaste Group, exclusively dedicated to the research and development of sustainable rigid plastic packaging.
John was originally trained as a Mechanical Engineer in the cable manufacturing industry, later specialising in extrusion and polymer compounding research and development he also gained extensive experience within the bio polymers sector before beginning his career in the Rigid Packaging industry. He has also lived and worked in Australia and the USA having been employed by industry leading blue-chip companies in the OEM, beverage and packaging sectors before joining Logoplaste 5 years ago. Due to his diverse career he has attained extensive industry experience working in the fields of injection and blow moulding, NPD implementation and Project Management.
John actively works as part of a 3 person UK team supporting both Logoplaste customers and independents advising and developing packaging from its concept stage through to industrialization.
John has also judged the Starpack Awards over the last 3 years supporting Darren Wingrove and Chris Clarke.
Prize
The winning design will receive £600 or a visit/tour to one of the world’s biggest soft drinks manufacturers (UK site), courtesy of the sponsor.
Trophies will be presented to Gold, Silver and Bronze entries.
Highly Commended entries will receive a certificate.
About Logoplaste
Logoplaste are leaders in plastic packaging, providing an overall service for packaging R&D, in-house production and quality systems, backed by technical
support and advice.