Introduction
During the economic shut down we have seen some reduction in pollution and emissons, however a greater reduction is still needed year on year to meet 2050’s target. As we begin to recover and move out of lockdown, there are fears that the environmental gains we have made will be lost. Instead, we should see this as an opportunity to ‘go back greener’ and build upon them.
As well as the economic impact, covid has also resulted in a reduction in otherwise normal activites. A UCL Covid 19 social study found that meeting up with friends (64%) and family (61%) were the main activities missed during lock down.
The Brief
As restrictions are lifted we will see a return to socialising, with some eager to entertain friends and family to make up for lost opportunities. Traditionally packaging designed for sharing can be over packaged, made up of multiple components and packaging materials.
Design a sustainable packaging solution that aids a shared social interaction with a responsible use of packaging materials.
We will be looking for a well defined, interesting scenario drawing on personal experience of your own missed social interactions. There should also be a well communicated journey through to the final design concept.
Points to consider
- Consider what you’ve missed during lockdown, and how packaging could have aided that experience.
- Consider what the shared social experience is.
- How the pack will be interacted with?, is it easy to use?, is it suitable for the scenario of use?
- Responsible usage of materials.
- The pack needs to protect the product(s) but not be over packaged.
- On pack graphics and print finish should be considered
Materials to be used
The pack should be created using primarily cartonboard. Other materials can be used alongside but must be fully justified.
The properties of different types of cartonboard should be considered. Details of different board types can be found at www.graphicpkg.com
Cartonboard materials are available upon request.
Submission Details
Online registration must include upload of the developments boards and photographic evidence of the final model
The development boards (uploaded as a single PDF document) need to include the following:
- A3 Research Board
- A3 Design Exploration Board
- Net of Recommended Design Solution
The photographic evidence should:
- Showcase the front, back and sides of the model
- Be shot against a white background, and in focus. These images will be used in the Starpack Competition Book and may be used for additional promotion.
- A maximum of 4 images to be uploaded
- For students who are unable to supply a final model, 3D renderings and drawings are accepted.
Judging Criteria
What the judges are looking for:
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Originality and aesthetic qualities of the design, with consideration to commercial viability
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How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding
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The quality of portfolio, which must include evidence of research and the development of the design
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Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability
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Please also check out our past winners to see the standard of work required for winning entries.
In addition:
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Individual briefs may have specific conditions required by the sponsors. Please check each brief description carefully for full details.
Prize
£500 and a week’s placement at our Bardon site.
Awards
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We award Gold, Silver, Bronze and Highly Commended certificates but only give physical trophies to Gold, Silver and Bronze winners. All students will receive a certificate of entry |
About Graphic Packaging
Graphic Packaging International (GPI) is a leading provider of paper-based packaging solutions for a wide variety of products to food, beverage, foodservice, and other consumer product companies. The Company operates on a global basis.
GPI is one of the largest producers of folding cartons and paper-based food service products and holds leading market positions in solid bleached sulphate paperboard, coated unbleached kraft paperboard and coated recycled paperboard. GPI’s customers include many of the world’s most widely recognized food manufacturers and brands.
Contact Details
For guidance with the brief contact Kate Jackson
