Student Starpack 2018 Brief G: Connecting Meal Times Gold Graphic Packaging Sponsor Award

Maximillian Brooks
Edinburgh Napier University
Award won: 
Sponsored/other award: 
Graphic Packaging Sponsor Award
Project/entry name: 
The Golden Slice
Judges' comments: 
A sophisticated approach with excellent presentation and branding.
Sponsor's comments: 
Great attention to detail in the model and app simulation. Some good sketch exploration. A good way of bringing people together with competitive fun. We can see people would want to purchase again to win the 7th slice. An eye catching pack and a very well executed model. We especially liked the additional effort in creating an app simulation and could see this being a great pack to drive repeat purchases. A great use of competitive fun to bring people together.