Student Starpack 2017 Brief F: A New Luxury Vodka Pack Category Gold MPMA 2nd Prize

Max Walker
Loughborough University
Award won: 
Sponsored/other award: 
MPMA 2nd Prize
Project/entry name: 
Bear Vodka
Judges' comments: 
A striking pack which wowed the judges. They agreed that this pack demonstrated a great interpretation of the brief and good thinking on how metal can be used. The concept was described as very interesting with striking graphics and use of special effects on pack and bottle. The model is very well executed and development boards and research are outstanding.