Student Starpack 2017 Brief F: A New Luxury Vodka Pack Category Gold MPMA 1st Prize and Best in Show Award

Daniel Pickerill
Solihull College
Award won: 
Sponsored/other award: 
MPMA 1st Prize and Best in Show Award
Project/entry name: 
64 Degrees North Vodka
Judges' comments: 
This entry ticks every box with unforgettable design concept and branding. A standout pack - simple and elegant, with subtle but impactful branding. Judges praised the beautiful execution across all components and described it as a “stop in your tracks” entry. A great concept and really well executed model, supported by good research, and well executed, clear development boards - this pack is our outright winner. A designer to watch!