Point of Sale– end of aisle display units/counter display/parasite units.etc – must contain product for judging purposes
Smurfit Kappa UK - Frito-Lay Trading Co. - Walker’s Bus
Entrant's statement: Our solution transformed a Transit Case into visually impactful in-store theatre display whilst also meeting supply chain demands, ease of transport and allowed for quick & easy in-store assembly.
Judges' comments: Theatre in store top marks. Its fund, drives the branding, something different.
The House of Metaxa - METAXA SUN DOSE TO GO DISPLAY
Entrant's statement: METAXA makes available its unique taste and the sensation that goes with it, in a small, ready-to-go format, for the on-the-go lifestyle of our times.