Home and Gifts –
household, toys, stationary,gifts,
Direction Group - Hive, by British Gas - Retail launch packaging
Entrant's statement: A new brand, brought-to-life as a customer experience, through an innovative and premium piece of packaging that combines simplicity of design, innovation in construction and a quality finish.
Judges' comments: Simply user friendly, gorgeous, nicely executed - love the embossing. Packaging succeeds in sexing up a thermostat - no mean feat! Nice graphic link to apple. Very tactile ad playful. Nice detail and embossing. Could easily be more compact, which is a trade off for aesthetics but nice use of veg inks, carton board, no plastic inserts etc.
Boxes and Packaging - Third Angle – Slow Cooker Pack
Entrant's statement: A multi-purpose packaging solution, allowing complete in-store product presentation, whilst providing a robust transit pack for a variety of high value and heavy hand made products.
Judges' comments: Great bit of engineering. Excellent modularity/flexibility. Simple solution to modular product.
DS Smith - John Lewis E.com Postal Pack
Entrant's statement: A new ‘online fulfilment’ corrugated postal pack incorporating twin closure tapes and opening tear strip. The pack delivers high fashion garments to consumers in safe, pilfer evident packaging.
Judges' comments: Excellent execution and we love the stats showing environmental benefit, particularly the elimination of additional packaging material. Feel it gives great user experience.