Commodity - Food– all food packaging including fresh, frozen or other
Bluemarlin Brand Design - Forces Sauces
Entrant's statement: Forces Sauces gives the British public an innovative way to support veterans everyday. Fighting valiantly against fierce competition, the band uses packaging design to communicate its noble cause.
Judges' comments: Shape embodies brand and good functionality.
ASDA & Coveris - ASDA Extra Special Sausages - Slideable label
Entrant's statement: The all new Ravenswood ‘Slideable’ sleeve offers all the advantages of a carton-board sleeve while addressing all of the disadvantages.
Judges' comments: Excellent functionality and benefits to the business.
Færch Plast A/S - Dual Colour CPET: Cream/Sage Green and Black/Silver
Entrant's statement: Dual colour trays offer manufacturer and retailer a unique point of difference for premium convenience food ranges, including oven to table lines, ensuring maximum on-shelf impact and brand appeal.
Judges' comments: Aids marketing by using colour to differentiate from standard black CPET trays.