Entrant's statement: Smirnoff White is modern, technical, lavish and extravagant. The premium bottle will ensure stand-out on shelf and high impact retail theatre will capture the attention and imagination of travellers worldwide.
Judges' comments: Gorgeous, all design elements work together. A strong contender for Best in Show
Ardagh Group - Jamesons 1L Limited Edition
Entrant's statement: Application of high quality glass embossing uses the value of tactility for effective & successful packaging to maximum effect on this special limited edition interpretation of a 1L Jameson bottle.