Beverages- packaging for liquid or dry tea, coffee and
Britvic - Robinsons Squash'd - super-concentrated dilutable fruit squash
Entrant's statement: This eco-friendly, super-concentrated squash is contained in a leak-proof, handy 'use-anywhere' bottle sleeved with graphics that both illustrate the fruit-product and present premium quality
Judges' comments: Excellent, all round functional and environmentally friendly. A strong contender for the Best in Show.
Tin Horse - OTE Sports Nutrition
Entrant's statement: OTE Sports energy drinks and gels have been designed to deliver great tasting functional sports nutrition, in a new ‘Dual Delivery’ opening format, adding performance functionality to a lightweight format.
Judges' comments: Well designed with excellent dual opening functionality instinctive.
Coca-Cola Europe - Share a Coke
Entrant's statement: The packaging was the marketing campaign, thus highlighting the important role that packaging plays in the world of FMCG.|It challenged the preconception that digital is not for mass market.
Judges' comments: Well executed marketing campaign.