Technical Innovation– use of new substrates and
interflex group - Packlinc- An interactive feature for Flexible packaging
Entrant's statement: It is a truly innovative development that will give brand owners the ability to "connect" with their customers and increase brand awareness.
Judges' comments: Nice execution. The film is the first use of all over watermark technology that I have seen. It effectively demonstrates a new way of engaging with customers via flexible packaging, in this case adding theatre , but it could also be used for so much more. A good application of a new technology and a first I believe for foods.
Macpac Limited - Surecel - The ultimate self locking clamshell range
Entrant's statement: These patented packs offer the retailer a sufficiently high level of product security without the consumer having to cut open the pack with scissors.
Judges' comments: A great alternative to welded clamshell.
Teamplast - Dispenser 1-calorie cube Ti’1- Tiense
Entrant's statement: The cubic shape of the Tiense sugar cube was to be reflected by the packaging of this new cube dispenser. Excellent in guiding an angular product smoothly through a dispenser.
Judges' comments: Love the shape and realisation, fun and well engineered. Beautiful structural design, clever and neat.