Retail-ready packaging for Tesco wine

Packaging Professional magazine
1 Mar 2008

Supermarket giant Tesco will roll out retail-ready corrugated packaging for its entire wine range this year, reducing complexity within the supply chain.

The cases feature an illustration of the bottle's label for easy product recognition by customers and replenishment of stock by store staff.

‘We are encouraging simplification of packaging solutions across our supply base,' says Project Manager Linda Kerr. ‘As the size and complexity of our wine range has increased, we appreciate the need to make our products easy to recognise. Where the outer case is strong and colourful, this has a positive impact on product appeal.'

Clifford Packaging Ltd, based in Milton Keynes, UK, worked with Tesco to market its range of Ken Forrester Chenin Blanc.

The cardboard case is designed to fit onto existing packing lines. It can hold four or six bottles of wine, and features a built-in handle so that customers can lift it without the need for additional carriers. Individual corrugated tooth and gap profile perforation makes the case easy to open.

Eighty per cent of lines are currently delivered in the new boxes.


Further information:

Clifford Packaging