Reach for the stars - Starpack Industry Awards 2011

Packaging Professional magazine
13 Mar 2011
Starpack Industry Awards logo

Starpack is the UK packaging industry’s most prestigious and long-standing award scheme. The awards aim to help raise packaging standards in the UK by rewarding and encouraging creativity. Whatever the packaging – be it a new cap for a cosmetic range or a heavy-duty transit pack – there is a category for its inclusion.

The Starpack Industry Awards are open to the whole packaging community, so a pack can be entered by the product or packaging manufacturer, converter, supplier, processor, packer/ filler, brand owner, end-user, packaging designer or marketer. Entries are welcomed from companies worldwide, as long as the packaging has at least one of the following connections with the UK – researched, manufactured, sold, filled or designed. It is also necessary to seek permission from the product or brand owner to enter.

All packs must be in commercial production and relatively new to the market (i.e. from January 2010 onwards) and not have previously won a Starpack Award.

The organising committee wants to provide as many opportunities as possible for examples of good packaging to be recognised and has, therefore, taken on board comments and suggestions from the packaging community.

The aim is to ensure the categories are clearly described, are relevant to today’s market, and each award is understood and, therefore, valued not just by the packaging business but by brand owners, retailers and end users.

Gold, Silver and Bronze awards will be presented in each of the following ten categories –

  • Consumer products
  • Food & Beverages
  • Health & Beauty Care
  • Luxury, Promotional & Giftware
  • Alcoholic beverages
  • Environment
  • Graphic, Design, Print & Decoration
  • Retail Ready Packaging
  • Transit - Industrial (heavy duty) & Distribution packaging (Business 2 Business)
  • Consumer distribution packaging (Business 2 Consumer)

The judges will be looking for innovation, and at the pack’s environmental value as well as its design aspects, both ergonomic and aesthetic. But, of course, the most important aspect of any pack is that it fulfils its purpose – to preserve, promote and protect.


All winners of a Starpack Award are eligible for entry into the
WorldStar Awards, which recognise the very highest standards in
international packaging excellence. To enter, a pack must have won a
packaging award in a recognised national competition, such as Starpack
in the UK.

Out of the 278 packs entered for a WorldStar in 2010, 135 have been
awarded a WorldStar and these, along with the winner of the World- Star
President’s Award and the Sustainability Award, will be announced at a
ceremony being held during Interpack on 17 May in Dusseldorf, Germany.

This year, two previous Starpack winners (DS Smith and Crown Bevcan)
have not only won World- Stars but are also shortlisted for the
WorldStar President’s Award, and one (DS Smith’s Vitacress case) is also
up for the Sustainability Award. The President will select a Bronze,
Silver and Gold award from the shortlist of five in each of these

The five 2010 winners shortlisted for the WorldStar President’s Award
are – Vitacress corrugated transit case from DS Smith Speciality
Packaging, UK; Full Aperture SuperEnd from Crown Bevcan, Europe &
Middle East; Laminate tube with Braille script from Tubapack, Slovakia;
PowerClick from Impress Metal, France; and push-top packaging for
beverages from Green Owl, Ukraine. 

Images: above right, Crown Bevcan’s SuperEnd allows the entire lid to be removed. Above left, Vitacress from DS Smith Speciality Packaging allows ice to melt and drip cold water over watercress to keep it fresh for up to 48 hours. (Both previous Starpack winners.)


Further information

Starpack Industry Awards 2011


Contact: Rachel Brooks Tel +44 (0)1476 513885 email