Leader of 'le' pack? - French packaging innovations

Packaging Professional magazine
,
1 Jul 2006
Box for 'la vie en Rose' Bordeaux wine

Comparison is made between innovations in packaging design in France and the UK and it is suggested that the former are more exciting and adventurous. Examples discussed include packaging for children's ketchup and sauces, syrups packaged in slender, tall cans and a wine box for Bordeaux wine.