Professor Dr Michael Braungart has been announced as the PVC 2017 keynote speaker. He will present Beyond Sustainability – Cradle to Cradle as an Innovation Engine for the Industry.
Michael studied Chemistry and Process Engineering in Konstanz and Darmstadt (Germany). In the 1980s, he set up the chemistry department of Greenpeace and received his doctorate in Chemistry from the University of Hannover in 1985.
He is founder of EPEA, Environmental Protection Encouragement Agency - established in 1987, and holds the Academic Cradle to Cradle® Chair for Innovation and Quality at Rotterdam School of Management, Erasmus University (RSM) and is professor at the Leuphana University in Lüneburg. For decades, Michael has pioneered the Cradle to Cradle® design concept. More recently, he has carried out several projects with major PVC processors using the Cradle to Cradle® concept to review and develop their business models.
More than 45 papers have been submitted for the world’s leading conference on vinyl, which will continue to focus on presenting a full and varied programme of original and international papers. The conference will cover all aspects of PVC, emphasising how PVC continues to develop, meeting business and sustainability challenges and to inspire innovation across its vast range of applications.
PVC 2017 will be held in Brighton from 25–27 April, 2017. The event is organised by PVC professionals for the PVC industry in conjunction with IOM Communications Ltd on behalf of the Polymer Society, a division of the Institute of Materials, Minerals and Mining, with support from the British Plastics Federation and the European Council of Vinyl Manufacturers.
PVC 2017 celebrates huge support from industry with an array of impressive sponsors, including gold sponsors Dugdale, Eastman, Synthomer, Reagens and Baerlocher.