Starpack Industry Awards 2014
On 16 July, judges of the Starpack Industry Awards 2014 met at the Boilerhouse in Grantham to select the winners and to shortlist the Best in Show.
From 200 entries, the judges whittled it down to a shortlist of three for the award of Best in Show. The winner will be announced on 30 September in London. Design Bridge’s ‘Smirnoff White’ for Diageo was chosen. Britvic was shortlisted for the ‘Robinsons Squashed’ new dilutable fruit squash, available in 20 different flavours. The high concentrate of the squash means the tiny packaging can be taken anywhere. The final shortlisted entry struck gold twice in the awards. The ‘Lynx/ Axe Icon 2’ design by Seymourpowell was awarded gold in the Structural Design category and again in the Wellbeing and Beauty Care category. Judges loved the ‘mechanical ballet’ of movement of the design and colour-matched activator.
Regular judge Tim Lynch, Packaging Design and Artwork Manager at Britvic, spoke about the prestige Starpack Industry Awards offer an entire team. He said, ‘To be able to take back an award to give recognition to the packaging developer, the brand manager, design agency and the manufacturers of the components is invaluable.’
He continued, ‘In each category there were some really great ideas. The most difficult to judge was the point of sale category as the entries were completely different.’ After much deliberation, the judges agreed that the Frito-Lay Trading Co ‘Walkers Bus’ design by Smurfit Kappa UK deserved gold in the Secondary and Tertiary Packaging - Point of Sale category.
When asked for advice for future entrants, judges agreed presentation is key and boards should be straight-to-the-point. Angela Morris, Chief Executive of The Wool Packaging Company who was also on the judging panel said, ‘I really want to see uses of natural materials that have not been considered before.’
All in all, 17 gold, 20 silver, 15 bronze and 8 commended awards were decided on the judging day and will be awarded on 30 September in London.
It is important to note that judges who have a connection with an entry are not allowed to judge or influence the judges in any way.