Starpack gold winner interview: Jungmin Lee
Starpack talks to Jungmin Lee, a second year Product Design student
from Central St Martins College of Art and Design about winning the gold award and £500 for
the Busy Chocolate brief, sponsored by Nestlé.
congratulations on your win. How did you hear about Starpack and why did you
choose the Busy Chocolate brief?
I heard about Starpack through my tutor. I chose the Nestlé brief as it
sounded interesting for me, because packaging design is not only about how to
design a logo or the graphics, it is also about interface. Packaging tells story about a product.
Tell us about your design...
I made a package which people can open easily by snapping one piece of
chocolate to eat, which gives busy people a chance to have an indulgent moment
in a hectic life. The package not only gives a good grip by folding the
separate pieces, without any bother!
"A beautiful pack, well engineered"
What is your favourite type/brand of chocolate? (You don’t have to say Nestlé!)
Haha. I feel like I want to say Nestlé. Actually I am not a huge fan of chocolate
but I quite like Lindt chocolate. Also, Masion Du Chocolat and Hotel Chocolat.
How is your design adapted to the modern world?
By considering possible consumers who are living in a busy world under pressure
Do you any plans for the prize money?
No specific plans but it will help me a lot for sure.
Would you like to work in packaging design in the future?
As a 2nd year student, I am thinking about my future career plan and it has
made me consider it quite seriously indeed. I think it is interesting subject.