Starpack 2010 Graduate Brief
The Starpack 2010 Graduate Brief will be sponsored by the Coca-Cola Company.
Entrants are required to design and develop a single or multipack package for the ‘Powerade’ brand to support the brand sponsorship of the Olympic Games 2012. The design must be clearly identifiable as a special Olympic edition as well as maintaining the brand attributes – Hydration, Performance and Fuel to stretch performance. Designs should consider the different size formats the brand is available in across the range - 500ml PET Bottle, 1ltr PET, and 33cl cans.