Features

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Lotus flower

Inspired by nature - Natural designs inspire packaging manufacture

There is an increasing expectation that business should be both ethical and environmentally friendly. Creative Outsourcing Solutions International, UK, are producing packs that appeal to consumers and mimic nature in their design.
Pleasantly surprised person

Design from the heart - Packaging with emotional appeal

Aesthetic properties and other designs in subconscious imagery are used to evoke an emotional response from consumers to influence repurchase decisions.
Dixan laundry product packaging

Shapely stuff - Influence of shape on product design

Products using interesting and unusual shapes to attract consumer attention.
Learn about colour tolerance in the print process

Gaining from Training - The Packaging Society training benefits

An overview of the Institute's packaging courses and the resulting career benefits.
Elderly person opening packaging

Pensioner power - Packaging problems for elderly consumers

Elderly consumers often have problems with packaging. Packaging designers who address multiple minor impairments of dexterity, mobility, memory, eyesight and hearing that affect the older age group can reap the benefits.

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