Students Brief A: Gift Pack for Gin

Sponsored by The Metal Packaging Manufacturers Association

Gin may quite possibly be the world’s most-loved spirit. While the gin craze may have begun with more classically juniper-driven flavours, there are now a delectable array of gins to explore, botanical/herbal, spice, floral or fruit-flavours or often a combination.

The Brief

To design and develop a metal gift pack for either a single bottle or 2 or 3 bottles of any size or shape or a mixed gift pack of a bottle of gin with related items. Students should create a fictitious brand reflecting the heritage, flavour and quality of the gin. The pack should be designed to be sold in retail outlets spanning duty free areas at airports, high end, high street stores and specialist drinks stores or in online shops of individual distilleries. Students will need to develop the name, bottle label and most importantly the secondary metal pack. The secondary pack should be designed with a potential after use.

Points to consider

  • The focus should be on the secondary (metal) pack rather than the contents
  • Embrace the gift purpose - the receiver’s anticipation in opening the pack
  • Decorative possibilities of metal ie. high quality graphics and print, print finishes
  • Shaping, embossing and debossing possibilities of metal
  • Innovative and creative branding and design reflecting the product
  • Shelf impact and consumer appeal
  • Functionality of the pack
  • Suitability of the pack for after use

While a physical mock-up is not essential, the pack and its functionality should be clearly presented on supporting concept boards.The judges will be looking in particular for an understanding of what can be realistically achieved with metal packaging, and an appreciation of how retailers can present the product to consumers.

Materials to be used

The pack must be made predominantly of tinplate. For the purposes of a model any appropriate materials may be used to represent metal.

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Submission Details

Online registration must include upload of the developments boards and photographic evidence of the final model

The development boards (uploaded as a single PDF document) need to include the following:

  • A3 Research Board
  • A3 Design Exploration Board
  • Net of Recommended Design Solution

The photographic evidence should:

  • Showcase the front, back and sides of the model
  • Be shot against a white background, and in focus. These images will be used in the Starpack Competition Book and may be used for additional promotion.
  • A maximum of 4 images to be uploaded
  • For students who are unable to supply a final model, 3D renderings and drawings are accepted.

Conditions of Entry


Judges

Judging Criteria

What the judges are looking for:

  • Originality and aesthetic qualities of the design, with consideration to commercial viability

  • How the pack delivers the benefits to consumers and that the functionality has been considered as much as the branding

  • The quality of portfolio, which must include evidence of research and the development of the design

  • Designs which demonstrate awareness of environmental issues, through economic use of the material and recyclability.

  • Please also check out our past winners to see the standard of work required for winning entries.

In addition:

  • Individual briefs may have specific conditions required by the sponsors.  Please check each brief description carefully for full details.

 

Prize

Winning design

£500 cash prize and the opportunity to spend a day at a manufacturing plant

Runner-up prizes

To be awarded at the judges' discretion

Awards

We award Gold, Silver, Bronze and Highly Commended certificates but only give physical trophies to Gold, Silver and Bronze winners. All students will receive a certificate of entry

 

About The Metal Packaging Manufacturers Association

The Metal Packaging Manufacturers Association is the lead voice of the UK metal packaging industry with direct links into a European market employing 70,000 people across 200 companies producing more than 70 billion containers each year.

website

Contact Details

For guidance with the brief contact Debbie Clements

tel. +44 (0) 1273 585833