Starpack Industry Awards 2011 Retail Ready Packaging

Sponsored by GTS Europe

Retail Ready Packaging - point of sale, end of aisle, shelf ready and chilled distribution

In a nutshell: - Easy to Identify - Easy to Open - Easy to Shop - Easy to Dispose - Easy to Merchandise

Judging Criteria

  • Fit for purpose -3 P's / safety / legality / dispenses well / openability / Filling line performance / distribution/relevant to product
  • Environmental - minimises use of materials / recyclability / re-usability / sustainability / minimises waste
  • Design - Functional and graphic design/ visual impact / shelf presence / image/directions for use (where relevant)
  • Innovation - Use of new materials/new manufacturing techniques/ novel features/ takes packaging forward
  • Overall Impact - Sells and promotes the product/ creates a new market for the product / distinctive image /stands out from competitors/delivers discernable competitive advantage