East Midlands Packaging Society Webinar
Jason Lessard - Partner, HGF Limited
Intellectual Property (IP) is normally associated with products, not their packaging, but the value of creating an emotional connection with the product or even a minor functional improvement to packaging or its use, can be incredibly valuable.
Patents, designs, trade marks and unregistered IP rights can be key to retaining any commercial advantage provided by a product's packaging.
This short webinar will take you through the basics of the main forms of registered and unregistered IP rights and how to develop a failsafe strategy to protect functional, visual and brand related aspects of any packaging developments.
We will also touch on the special treatment of packaging in the UK's Patent Box tax regime, which qualifies any profits related to patented products to a drastically reduced corporation tax.
3.00pm - start
4.00pm - finish
About the Speaker
Jason is a partner at HGF, a leading European firm that delivers world class intellectual property (IP) services to its global client base.
He helps his clients secure, develop and exploit their IP and extract value from their IP portfolio. Jason has a unique background, having spent over 5 years in project engineering and sales roles in beverage packaging at a global supplier of plastic injection moulding equipment.
This experience, coupled with his legal qualifications as a European patent, trade mark and design attorney, enable him to deliver commercially-focused outcomes that add real value to client's businesses.