Pressures on spending mean that consumers will focus on value for money. Brands are going to have to adapt to changing economic, market and environmental factors. David Edwards, Managing Director of packaging solutions company Edwards Innovations Ltd, Stevenage, UK, presents some options.

Manufacturers have an endless battle against counterfeiters. Fake toys, games and sportswear cost revenue and sales, as well as damaging a company’s public image. Ian Lancaster, General Secretary of the International Hologram Manufacturers’ Association, Shepperton, UK, reports

Are new professionals expecting too much from their jobs and are employers limiting themselves by selecting young workers? Danni Novick, Managing Director of Mercury Search and Selection, considers the situation.

Toy labelling is one of the most demanding of all packaging industry segments. Quality labels increase appeal and give toys an extra dimension. Toy labels contribute to high play value for children with decorations such as stars, crowns and hearts. Susanne Wærholm, Branding and Communications Manager of self adhesive label manufacturer Skanem AS, in Stavanger, Norway, explains why it is crucial to select the correct materials.