In the run up to 2007, we were assailed with comments about 'over packaging' and concerns over the environmental soundness of our industry. In this issue we throw caution to the wind, ignore the consumer mutterings and launch straight into the luxury market. This may well have a feel good factor, but the packaging sector is facing a serious decision about routes to follow in future. No-one believes that we should return to paper bags for all products, but consumers are seeing packaging as more of an issue than just pretty wrapping. As we enter this new year, it is time to celebrate 60 years of IOP: The Packaging Society and Professor Henry Lovell discusses the founding of the organisation.