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Delivering Consumer Interaction: Case Studies

07 Mar 2012, IOM3 , LONDON, UK
With contributions from leading technology providers and early adopters, IPI (Europe)’s Programme Sessions are specifically designed to help you decide where real opportunities exist for your company with the evolving generation of smart & interactive products.  This Session will cover case studies on how consumer interaction is being delivered using printed media and techniques such as Augmented Reality to communicate and strengthen consumer relationships with Brands. The event will run from 10:00 to 16:00

 

Formal contributors include:

Holition who create 3D digital solutions for Point of Sale and Augmented Reality apps for use in-store; Visible Computing whose USB based product brings the physical world of objects and graphics to the accessibility and interactivity of the web; Zappar whose smartphone image recognition  app provides both AR experiences and links to instant content;   Harmony Park cultural construction company whose Obvious Engine works with 3D objects and curved surfaces on products to trigger AR interactive experiences.

Each Session; involves a rich mix of participants from all parts of the value chain, from high street brands to materials suppliers.  The Session will also include a 1½ hour facilitated  interactive discussion when the case studies and the solutions presented will be debated and conclusions drawn on their commercial potential and future prospects.
Price: 
£340.00
VAT: 
Excl. VAT
Concessions: 
20% discount for academic institutions & government
Link for more information

Event Location

IOM3
1 Carlton House Terrace
LONDON
UK

Organiser details

IPI (Europe) Limited
Contact Name: 
Dr Brian Weeks
Email: 
brian.weeks@ipieurope.com
Organiser Phone: 
0207 096 3944

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