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Trends in colour printing on packaging

06 Oct 2010, 18:06vyse
I am looking for some general information and views on past, current and likely future trends in the use of colour in packaging (and branding) - how globalisation of brands etc is affecting the use of colours and technologies, possible increased use of digital/inkjet printing, colour associations (red=lucky in China etc).  I am looking both at long term perspectives (how things were), how things are now and how they might be in 10-20 years time and I am interested as much in views as factual information.  

Can anyone help at all?

With best wishes

Dominic

Dominic Cakebread [mailto:dominic_cakebread@yahoo.co.uk]
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Comments on this topic

06 Oct 2010, 19:14 moody

Colour in Packaging

Hi Dominic,

I have just completed a WRAP sponsored project that investigated 

removable colour systems for plastic packaging.  The aim was to 

identify ways that colour could be used for marketing purposes but

would be removed in a conventional recycling system so allow the

highest value (colourless food grade) recyclate to be obtained.  We

investigated the use of colour and decided that brand owners would

be resistant to the idea of removing colour per se.  so we investigated

options that would still allow the colour to be used through the use

phase of the product.

The full report can be down loaded from the WRAP website 

http://www.wrap.org.uk/document.rm?id=9755

Regards

Lesley Moody

Packaging Innovations Manager

Nextek Limited

20 Feb 2012, 01:34 IsabellaW

Transparency in Packaging

For products I package transparent acetate or clear, pre-shaped boxes are preferred. In some cases a backing card/sheet of paper has been used as well. This enables focus on the actual products (rather than their wrapping) and less waste in what is inevitably discarded. Transparency is a key approach here and is comparable to the contemporary forms of architecture that I see in London. The outer reveals the inner with a sense of what-you-see-is-what-you-get. Interesting report Lesley, many thanks. Isabella Wesoly Designer/Business Owner MaKing Murals