The Packaging Society is pleased to make the Eric Dickens Memorial Award to a college in recognition of its success and acknowledging that this is indicative of the high quality of packaging design evident at the college.

This year we are pleased to announce that the Eric Dickens Memorial Award goes to Lahti Institute of Design, Lahti University Applied Sciences who have taken 2 highly commended, 2 bronze, 4 silver and 1 gold and 6 sponsored awards! Congratulations Lahti!

Tuomas Järvenpää

Lahti Institute of Design, Lahti University Applied Sciences

Judges’ Comments:

The decision on which entry was the overall ‘best in show’ was both easy, and difficult, for the judges. Easy because three of the four judges chose it; difficult because the entry did not come with a mock-up model, which was one of the criteria of entry.

However, because the entry had been marked down in the awards because of that (achieving ‘silver’ not ‘gold’) that allowed us to progress with the choice.

What is it about this entry that won over nearly all the judges?

• Firstly, it is exactly ‘on brand’ for Tango being outrageous plagiarising someone else’s design and by provoking concerns in use (young children seen to be ‘drinking’ beer)
• Secondly, it is so simple. It takes a glass beer bottle and turns it into PET and modifies existing graphics
• Thirdly, the explanation and illustration in the boards is explicit and articulate, and convincing.

 

The 2011 Student Starpack competition saw selected finalists pitch their packs to a Dragons' Den-style panel. See the pitches on video