In recognition of the role that packaging plays in providing benefits to consumers, brands and retailers, these awards are given for delivering improvements to packaging design that add significantly to marketing performance.

The awards are arranged by market category and are open to all material groups, manufacturing or conversion processes. The awards are given for outstanding packaging design including surface graphics and print, form and functionality, and use of materials and components. The awards are open to packaging manufacturers, retailers, brand owners, designers and design groups.