Below are summaries of each brief. Click on the brief title for the full brief, judging criteria, prize details and other essential information.

Please ensure that the brief being entered has been thoroughly read and understood by both tutors and students. Entries which do not satisfy the brief will not be considered for an award. 

Brief A: ‘Premium carrier pack’
Sponsored by British Polythene Industry plc
This is a great opportunity to reinvent the widely used shopping bag, and design a really effective new solution for the retail industry using a flexible and recyclable material. You may look at a range of sizes and different retail markets from fashion to food. The use of interesting graphics, messages and branding should be considered, as should folding and storage options. A potential secondary should be explored, as 90% of household currently re-use their supermarket carrier bags.

Brief B: Liquid containers for the kitchen environment
Sponsored by Logoplaste
Each week consumers purchase a number of containers whose primary function is to hold and store liquids. The objective of this brief is to develop a family of designs that fit into the modern kitchen environment and complement style and use, with a theme that can be continued across a brand.

Brief C: Point of sale unit for media market
Sponsored by DS Smith Packaging
An opportunity to design an effective and eye-catching 3d unit for cinema foyers or supermarkets. A unit made from corrugated material with creative print and graphics, which will enhance a media category or product of your choice. The unit needs to be easy to assemble and contain the media product securely but with great visual and design impact.

Brief D: ‘Food on the Go’ range for a high street coffee shop
Sponsored by the Benson Group
The objective of this brief is to develop a lunchtime packaging solution using carton board, which promotes the importance of taking a lunch break with the innovative packing of food items. You are to select three items, excluding sandwiches, to create a coffee shop style lunchtime range – such as a wrap, panini, roll, salad or cake bar – and produce not just an a effective container or dispenser for the chosen items, but also to provide a fun experience for the consumer.

Brief E:New Tea packaging
Sponsored by the Coca-Cola Company
Hot and cold tea is drunk all over the world and by many different cultures and generations. Tea is often seen as a healthy option, it is comforting to some, invokes a form of ritual, and in some cultures is seen as a ‘peace drink’. Your task is to design a range of packaging that reflects all the positive aspects of the drink but also takes into account a new, modern lifestyle environment.

Brief F: J20 bottle design and POS
Sponsored by Britvic
The J20 product is an iconic and hugely successful product within the drinks market. In order to maintain its appeal it must continue to evolve as a brand and therefore needs a fresh design, aimed at the 25-30 year old market. The shape of the bottle, graphics and supporting point-of-sale needs to be re-designed to appeal to new and existing customers.

Brief G: Corrugated in the 21st century - a new packaging concept
Sponsored by the Confederation of Paper Industries (CPI)
This brief sets the challenge to make use corrugated board in a new and innovative way, pushing the boundaries of what is currently possible in modern packaging. You may chose to use an existing brand or create your own, to design a novel and versatile packaging solution.

Brief H:Branding brief for soft drinks promotional range
Sponsored by SmurfitKappa
The aim of your project is to demonstrate the growing function of secondary corrugated packaging in enhancing and diversifying a brand in retail outlets.   For the purpose of this brief we have created a fictional brand called "SKolapop" it is a carbonated soft drink packed in a standard 330ml aluminium drinks can.

Brief I:McDonald’s drive-thru packaging solution
Sponsored by Boxer and the Marketing Store
Drive-thru is a major component of the McDonald’s business and is a huge part of the McDonald’s experience for many. Your task is to develop a solution that can not only keep the food hot but also transform into something customers can eat off, and will greatly enhance the McDonald’s experience for its many customers around the world.

Brief J:Marks & Spencer Xmas Cards
Sponsored by Tigerprint
Your task is to develop a new, eco-friendly packaging solution for Christmas cards, using innovative shapes and forms to provide the consumer with a modern and effective pack that offers good protection combined with shelf impact.

Brief K: Great taste - less waste
Sponsored by Morrisons
Great Taste Less Waste is about making the most of great food, preventing waste and saving money when you shop at your local Morrisons store. We are looking for ways to improve packaging designs and help customers reduce food waste in the home.