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Pressures on spending mean that consumers will focus on value for money. Brands are going to have to adapt to changing economic, market and environmental factors. David Edwards, Managing Director of packaging solutions company Edwards Innovations Ltd, Stevenage, UK, presents some options.
Manufacturers have an endless battle against counterfeiters. Fake toys, games and sportswear cost revenue and sales, as well as damaging a company’s public image. Ian Lancaster, General Secretary of the International Hologram Manufacturers’ Association, Shepperton, UK, reports
Are new professionals expecting too much from their jobs and are employers limiting themselves by selecting young workers? Danni Novick, Managing Director of Mercury Search and Selection, considers the situation.
Toy labelling is one of the most demanding of all packaging industry segments. Quality labels increase appeal and give toys an extra dimension. Toy labels contribute to high play value for children with decorations such as stars, crowns and hearts. Susanne Wærholm, Branding and Communications Manager of self adhesive label manufacturer Skanem AS, in Stavanger, Norway, explains why it is crucial to select the correct materials.
Ultrasonic application of clay nanoparticles to biodegradable films could enhance their barrier properties, according to spray technology company Sono-Tek, based in New York, USA.
The company says that the technique prolongs the shelf-life of food and pharmaceuticals and offers the packaging industry more accurate and economical treatment.
Thirty-two of the UK’s major retailers and brand owners have stopped growth in the amount of grocery packaging, announced WRAP on 28 July. Rupal Mehta discovers more about the related materials and pack design developments across the supply chain.
In the commercial world, sustainable performance is rapidly becoming a prerequisite for doing business. While it is widely accepted that today’s packaging must make a positive contribution to sustainability, it does not always follow that a new solution is needed for new priorities. Steel cans may be over 100 years old, but there are few materials that can challenge its sustainability credentials.
Earthcycle Packaging, based in Vancouver, Canada, was created to steer the packaging industry towards natural, renewable materials. The company has just brought a natural, fully compostable pack, which is made from remnants of palm fibre, to the market.
